With all the new social mediums out there for businesses to use for marketing communications purposes, it was inevitable a social networking tool (and game) like Foursquare was bound to be developed for local retailers. In an entrepreneurial town such as Boulder, Colorado with a huge emphasis on “buy local” and green, there is no question that retailers not getting on the social media bandwagon are sure to be left behind — leaving your customers absolutely no alternative but to frequent a much web savvier business!
Foursquare is a Geotagging tool, social city-guide and friend finder for you to find your friends and talk to them (online) in the businesses you frequent. By checking in constantly, you can quickly become that establishment’s mayor, take advantage of promotions and specials offered and share feedback about a particular business by posting a “shout.” Starbucks locations in Boulder were one of the first national brands to use Foursquare setting the standard for other businesses in town to take their marketing campaigns to the next level. The Starbucks campaign started in May where three of their stores began a promotion to Foursquare mayors of each store can receive $1 off a Frappaccino. (Basically when users “check in” an orange special here flags every nearby check in). This is merely a small discount but makes Foursquare users and customers happy.
Here are a few ways your business can get started now!
- HOW/WHERE? Start now and setup an account! Visit www.foursquare.com and create your account and be sure to offer your valued customers a discount. This will establish your business’s local presence online and give others instant access to visit your retail business. (Geotagging works as an index directory similar to Yelp or Dex).
- WHY? Establish credibility with your customers and gain instant “glorification” (and brand reputation) online to the game’s users and customers who frequent your business as they’ll “spread the love” and tell others of your latest incentives and come back as happy, friendly repeat customers.
- HOW OFTEN? Update your specials bi-monthly – communicate daily. Customers (/Foursquare users) want to see your updates and consistent communication with the game. Be sure to connect your business with Twitter so you also have traction on this medium as well.