The City of Boulder and local organizations have partnered to launch a community campaign to kick-off a year of celebration about what those who call Boulder home love most about the city we share. The “community-owned” campaign is designed to be viral and invites business and individuals to integrate the I Love Boulder campaign into their existing marketing efforts to leverage the power of the community to tell their own story. The campaign is designed to personalize the theme, logo and branding to share individual tributes to Boulder.
“There are so many things to love about being in Boulder,” said City Manager Jane Brautigam. “Boulder tops the nation’s top 10 lists every year for quality of life, innovations and hot jobs. The goal of this campaign is to capture all of those great stories from our community and showcase our unique city to the world as a terrific place to live, visit, recreate and do business.”
Boulder-based Cypher 13 developed a logo and brand that embodies the spirit and objectives of the campaign. Web design firm Quick Left offered its expertise to create www.loveboulder.org as a one-stop-shop to download campaign logos, ideas, and toolkits that enable everyone from the individual to major corporations to get involved. The website will function as a centralized location to share ideas and see what others love about Boulder. www.loveboulder.org will leverage technology to pull tweets, videos and photos tagged with the campaign into the website for others to view.
A number of organizations have already agreed to incorporate the theme into their annual marketing plans. Others are using the I love Boulder concept to challenge members and students to tell their stories and learn more about the community. Boulder Public Library has capitalized on its film series to promote films with strong Boulder connections; Boulder Facebook Page is asking its 30,000 fans to submit photos and favorite places to highlight lesser known Boulder attractions and events; and the Boulder Valley School District is challenging students to produce short films about their Boulder experiences and create art about their favorite Boulder places.
The identity system is intended to be given away to the community with the hope that it will be repurposed, reinvented, and used in new and original ways. Ultimately, this campaign is for the community.
How to get involved with <3 Boulder!
- Promote your business using the I Love Boulder theme & logo
- See the toolkit on www.loveboulder.org for a template
- Pitch your Boulder story to the media
- Ask customers what they love about your business
- Ask your employees what they love about working for you in Boulder
- Create an I Love Boulder incentive, discount or display for you business
- Place deals on Foursquare
- Link to www.loveboulder.org
- Watch the video: http://bit.ly/gsGq4x